PUBLIC RELATIONS

Public relations refers to a systematic and organized way of creating good will and understanding between and an organization, its stake-holders and the general public. Thus it will include customers, suppliers, share holders employees, banks, government departments and the media.

What is Public Relations?

Public relation is a formal way of maintaining good relations with all concerned in a systematic manner.

1. Public relations now-a-days is not confined to the print media. Television and the internet have become a very important means of communication used by public relations professionals.
2. Public relations focus on timely and creative communication of information to both stake-holders and general public.

Importance of Public Relations: Public relation is important because:

1. It makes an organization well known to the general public.
2. It helps in creating good will for the organization.
3. It helps to inform stake holders and the public in a timely manner.
4. It allows an organization to extend the area of its reach.
5. Through positive and negative feedback it helps an organization to understand its customer’s better.
6. Through modern means of communication an organization can reach out to global markets.
7. Feedback helps an organization to know levels of customer satisfaction and their expectation in future.